Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase at www.silkastore.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier.

  • “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with your preferences, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

CONSENT AND USE OF COOKIES

If we use tracking technologies such as cookies, beacons, or pixels for analytical or advertising purposes, we display a consent banner so you can accept or reject their use before they are installed, in accordance with applicable regulations.

LEGAL BASES FOR DATA PROCESSING

We process your personal data based on:

  • The consent you give us when accepting cookies or providing data for commercial communications;

  • Contract performance, to process and ship orders;

  • Our legitimate interest in improving the site, preventing fraud, and optimizing campaigns;

  • Compliance with legal obligations.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete your personal data. You may also withdraw consent for processing based on it, and object to processing based on legitimate interest.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

Our products and services are not directed at children under the age of 14. We do not knowingly collect personal information from minors of that age. If we learn that we have collected personal information from a child without verified parental consent, we will take steps to delete that information as soon as possible.

If you believe your child under 14 has provided us with personal information, please contact us immediately at contact@silkastore.com so we can delete such data.

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email at contact@silkastore.com.